August 15, 2025 – Tamron Co., Ltd. (President & CEO: Shogo Sakuraba; Headquarters: Saitama City, Japan; “TAMRON”), a leading manufacturer of optics for diverse applications, announces the presentation by the Expert Imaging and Sound Association (EISA) of its EISA Awards to two TAMRON lenses: 28-300mm F/4-7.1 Di III VC VXD (Model A074) for "EISA SUPERZOOM LENS 2025–2026", 90mm F/2.8 Di III MACRO VXD (Model F072) for "EISA MACRO LENS 2025–2026". TAMRON has been honored with EISA Awards for 20 consecutive years. Plus, this year TAMRON wins two prestigious awards.
The TAMRON 28-300mm is an all-in-one zoom lens for everyone. It lets you capture a wide range of subjects from landscapes at 28mm, through standard shots at 35mm and 50mm, portraits at 85mm and 135mm, to wildlife and sports at 300mm. The lens also has an MOD (Minimum Object Distance) of 0.19m, providing a 1:2.8 magnification ratio for close-ups at its wide 28mm end. Images are impressively sharp in the centre of the frame, aided by the highly effective VC (Vibration Compensation) mechanism. Designed for Sony full-frame mirrorless E-mount cameras, this 10.7x zoom lens is lightweight and compact, at 610g and just 126mm long, making it an ideal travel companion. Its Moisture-Resistant Construction and Fluorine Coating help protect your equipment when shooting outdoors. With a built-in USB Type-C port, users can adjust focus behaviour, assign custom functions, and update firmware via the dedicated Tamron Lens UtilityTM software.
The TAMRON 90mm F/2.8 Di III MACRO VXD is a modern macro lens for full-frame mirrorless cameras from Nikon and Sony that combines high image quality with practical handling. Its optical design delivers very good sharpness right into the corners of the image, even at maximum aperture, supported by effective correction of chromatic aberrations and distortion. With a magnification of 1:1, the lens is ideal for detailed close-ups, but its focal length and speed also make it a very good portrait lens. The fast and quiet VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism ensures precise autofocus, even with moving subjects. Thanks to its compact design, Moisture-Resistant Construction and high build quality, the lens is also reliable in outdoor use. The built-in USB Type-C port enables video and photo creators to configure functions like A-B focus, and focus ring behaviour via the TAMRON Lens Utility for PC, AndroidTM OS smartphones or tablets.
The Expert Imaging and Sound Association is the community of 54 technology magazines, websites and social media commentators from 27 countries, specializing in hi-fi, home theatre, photo and video, in-car and mobile electronics. Every year the EISA jury of experts rewards the best products in each class with a coveted EISA Award.
The receipt of this prestigious award marks the 27th year TAMRON has won an EISA Award, and the 20th consecutive year since 2006. Plus, this year TAMRON wins two prestigious awards.
| Year Awarded | Product Name |
|---|---|
| 1992-1993 | SP AF35-105mm F/2.8 Aspherical (Model 65D) |
| 1993-1994 | AF28-200mm F/3.8-5.6 Aspherical (Model 71D) |
| 1997-1998 | SP AF 90mm F/2.8 MACRO 〔1:1〕 (Model 72E) |
| 1999-2000 | AF28-300mm F/3.5-6.3 Aspherical 〔IF〕 MACRO (Model 185D) |
| 2000-2001 | AF28-200mm F/3.8-5.6 LD Aspherical 〔IF〕 Super II MACRO (Model 371D) |
| 2002-2003 | AF28-300mm Ultra Zoom XR F/3.5-6.3 LD Aspherical 〔IF〕 MACRO (Model A06) |
| 2003-2004 | SP AF28-75mm F/2.8 XR Di LD Aspherical 〔IF〕 MACRO (Model A09) |
| 2006-2007 | SP AF17-50mm F/2.8 XR Di II LD Aspherical 〔IF〕 (Model A16) |
| 2007-2008 | AF18-250mm F/3.5-6.3 Di II LD Aspherical 〔IF〕 MACRO (Model A18) |
| 2008-2009 | AF28-300mm F/3.5-6.3 XR Di VC LD Aspherical 〔IF〕 MACRO (Model A20) |
| 2009-2010 | AF18-270mm F/3.5-6.3 Di II VC LD Aspherical 〔IF〕 MACRO (Model B003) |
| 2010-2011 | SP 70-300mm F/4-5.6 Di VC USD (Model A005) |
| 2011-2012 | 18-270mm F/3.5-6.3 Di II VC PZD (Model B008) |
| 2012-2013 | SP 24-70mm F/2.8 Di VC USD (Model A007) |
| 2013-2014 |
SP 90mm F/2.8 Di MACRO 1:1 VC USD (Model F004) SP 70-200mm F/2.8 Di VC USD (Model A009) |
| 2014-2015 |
16-300mm F/3.5-6.3 Di II VC PZD MACRO (Model B016) SP 150-600mm F/5-6.3 Di VC USD (Model A011) |
| 2015-2016 | SP 15-30mm F/2.8 Di VC USD (Model A012) |
| 2016-2017 | SP 85mm F/1.8 Di VC USD (Model F016) |
| 2017-2018 |
SP 150-600mm F/5-6.3 Di VC USD G2 (Model A022) 18-400mm F/3.5-6.3 Di II VC HLD (Model B028) |
| 2018-2019 |
28-75mm F/2.8 Di III RXD (Model A036) 70-210mm F/4 Di VC USD (Model A034) |
| 2019-2020 |
17-28mm F/2.8 Di III RXD (Model A046) 35-150mm F/2.8-4 Di VC OSD (Model A043) |
| 2020-2021 |
70-180mm F/2.8 Di III VXD (Model A056) 28-200mm F/2.8-5.6 Di III RXD (Model A071) |
| 2021-2022 |
17-70mm F/2.8 Di III-A VC RXD (Model B070) 11-20mm F/2.8 Di III-A RXD (Model B060) 150-500mm F/5-6.7 Di III VC VXD (Model A057) |
| 2022-2023 |
18-300mm F/3.5-6.3 Di III-A VC VXD (Model B061) 28-75mm F/2.8 Di III VXD G2 (Model A063) 35-150mm F/2-2.8 Di III VXD (Model A058) |
| 2023-2024 |
20-40mm F/2.8 Di III VXD (Model A062) 50-400mm F/4.5-6.3 Di III VC VXD (Model A067) |
| 2024-2025 |
70-180mm F/2.8 Di III VC VXD G2 (Model A065) 17-50mm F/4 Di III VXD (Model A068) |
| 2025-2026 |
28-300mm F/4-7.1 Di III VC VXD (Model A074) 90mm F/2.8 Di III MACRO VXD (Model F072) |
TAMRON provides a wide range of original optical products, from interchangeable lenses for digital cameras to various optical devices for both the general consumer and OEM. We make optical products that contribute to a range of different industries and will continue to devote our rich creativity and leading-edge technical prowess to various industrial fields. Furthermore, TAMRON is fully aware of our responsibility to the environment and aspires to help preserve the natural environment in all our business activities. For more details, please visit the official website of Tamron Co., Ltd. (https://www.tamron.com/global/)
Interchangeable lenses for Mirrorless and DSLR cameras, Network Surveillance camera lenses, FA and Machine vision lenses, Teleconferencing lenses, Camera modules, Automotive camera lenses, Lenses for compact digital cameras and video cameras, Drone lenses, Medical devices and Various optical device units.
