October 31, 2019
Tamron India

Tamron SP 35mm F/1.4 Di USD and 17-28mm F/2.8 Di III RXD
Win Digital Camera Grand-Prix 2020

October 31, 2019, Saitama, Japan – Tamron Co., Ltd. (President & CEO: Shiro Ajisaka), a leading manufacturer of optics for diverse applications, announces that its high-speed fixed focal lens for full-frame DSLR cameras, the SP 35mm F/1.4 Di USD (Model F045) has won the Grand Gold Prize in the Interchangeable Lens / DSLR category at the Digital Camera Grand-Prix 2020 as the highest rank. Gold Prize was also awarded to Tamron’s 17-28mm F/2.8 Di III RXD (Model A046).

About the award-winning products

■Grand Gold Prize (Interchangeable Lens / DSLR category):SP 35mm F/1.4 Di USD (Model F045)
Bringing it all together for that single shot
"We want to deliver a perfect image to people who love photography." That’s our obsessive goal for all Tamron lenses. This goal forms the basis of our concept for the SP 35mm F/1.4 Di USD (Model F045). The exceptional image quality of this fast fixed focal lens makes it worthy of being the lens that marks the milestone 40th anniversary of the SP (Superior Performance) Series. Uncompromising resolution at wide-open aperture combines with a velvety bokeh defocus blur that gently blends away from the ultra-sharp focus area. Ghosting and flare are suppressed to the utmost degree by the newly-developed BBAR-G2 (Broad-Band Anti-Reflection Generation 2) Coating. Additionally, our new and exclusive Dynamic Rolling-cam mechanism enables the heavy F/1.4 focusing unit to move with incredible accuracy at high-speed and deliver the best AF performance in every shooting situation. Truly, the Model F045 is the distillation of all of the optical technologies and manufacturing knowhow that Tamron has developed.

Product site:

■Gold Prize (Third party / Mirrorless Category) : 17-28mm F/2.8 Di III RXD (Model A046)
A lens as luminous as your creative vision
Step out of the normal lens zone and into the wilds of wide-angle. The 17-28mm F/2.8 Di III RXD (Model A046) is a large aperture ultra wide-angle zoom lens for Sony E-mount that was designed exclusively for mirrorless cameras and provides unrivalled portability and superb image quality. It’s the smallest and lightest weight zoom lens in its class*. The dramatic 17-28mm zoom range adds new dimensions to photographing landscapes, cityscapes, mountains and scenic vistas—as well as groups and building interiors. The combination of ultra wide-angle focal length and an MOD (Minimum Object Distance) of 0.19m (7.5 in) at the wide-angle end encourages richly expressive and creative photography.
* Among ultra wide-angle zoom lenses with an F-stop of F/2.8 or faster for full-frame cameras. (As of May, 2019: Tamron)

Product site:

About the Digital Camera Grand-Prix

The Digital Camera Grand-Prix is a consumer-oriented awards ceremony for all manner of digital imaging-related solutions. Winners are selected by a panel of photographers, critics and distribution-related professionals with a view to choosing optimal products with which users can also enjoy photographers and photography, and not merely the taking of photographs. Full details of results and award-winning products are distributed at retail outlets, etc. in the form of a free magazine entitled Digital Camera Grand-Prix Award-winning Product Shopping Guide.

About the Grand Gold Prizes

The Grand Gold Prize is awarded to the products rated as the most excellent, taking into consideration all aspects such as product performance, function, design, cost performance, marketing creativity, and feasibility in each department.

Tamron Lenses that have received Grand Gold Prize at the Digital Camera Grand-Prix

The receipt of this prestigious Grand Gold Prize this year marks the ninth time that a Tamron lens has won an award at the Digital Camera Grand-Prix.

Year Awarded Product Name Name of Award
2011 18-270mm F/3.5-6.3 Di Ⅱ VC PZD (Model B008) Digital Camera Grand-Prix 2011 Summer
Grand Gold Prize (Interchangeable Lens category)
2012 18-200mm F/3.5-6.3 Di Ⅲ VC (Model B011) Digital Camera Grand-Prix 2012 Summer
Grand Gold Prize (Interchangeable Lens category)
2013 SP 24-70mm F/2.8 Di VC USD (Model A007) Digital Camera Grand-Prix 2013 Summer
Grand Gold Prize (Interchangeable Lens category)
2016 SP 85mm F/1.8 Di VC USD (Model F016) Digital Camera Grand-Prix 2016 Summer
Grand Gold Prize (Interchangeable Lens / DSLR category)
2017 SP 70-200mm F/2.8 Di VC USD G2 (Model A025) Digital Camera Grand-Prix 2017 Summer
Grand Gold Prize (Interchangeable Lens / DSLR category)
2018 18-400mm F/3.5-6.3 Di II VC HLD (Model B028) Digital Camera Grand-Prix 2018
Grand Gold Prize (Interchangeable Lens / DSLR category)
  100-400mm F/4.5-6.3 Di VC USD (Model A035) Digital Camera Grand-Prix 2018
Summer Grand Gold Prize (Interchangeable Lens / DLSR category)
2019 28-75mm F/2.8 Di III RXD (Model A036) Digital Camera Grand-Prix 2019
Grand Gold Prize (Interchangeable Lens / Mirrorless category)
2020 SP 35mm F/1.4 Di USD (Model F045) Digital Camera Grand-Prix 2020
Grand Gold Prize (Interchangeable Lens / DSLR category)