News May 09, 2012
Tamron Co., Ltd.

Tamron to Sponsor JPS Photo Exhibition "Ikiru"-Post-Tsunami- at Photokina 2012

Tamron to Sponsor Japan Professional Photographers Society Photo Exhibition
"Ikiru" - Post-Tsunami - at Photokina 2012


May 9, 2012, Saitama, Japan - Tamron Co., Ltd. (President & CEO: Morio Ono / Headquarters: Saitama City) announced that it will be providing special sponsorship at Photokina 2012 for the "Ikiru" (We Survive!) - Post-Tsunami - photo exhibition organized by the Japan Professional Photographers Society (JPS). Photokina 2012 will be held this autumn in Cologne, Germany.

JPS held a photo exhibition and published a collection of photographs as a fund-raising project one year after the earthquake and tsunami. The purpose of the "Ikiru" (We Survive!) - One Year After the Great East Japan Earthquake - photo exhibition was to record the recovery efforts as seen by photographers and to tell the world how the people in the affected area are overcoming their sadness to industriously live on. The exhibition was shown in Tokyo in March 2012, including on the March 11 anniversary of the disaster. From the end of March through April, it was also shown in Sendai. The event proved to be a great success, drawing many visitors. Tamron provided special sponsorship for that photo exhibition, and the company will again provide special sponsorship for "Ikiru" (We Survive!) - Post-Tsunami - at Photokina 2012 this September.

Tamron's support will help ensure that camera and photo aficionados from around the world gathering at Photokina in Germany will have an opportunity to see this photo exhibition.

Website for the "Ikiru" - Post-Tsunami - photo exhibition (JPS):




Photokina 2012, Tuesday, September 18-Sunday, September 23, 2012 (organized by Koelnmesse)



Photokina 2012, Cologne, Germany



Japan Professional Photographers Society



TAMRON Co., Ltd.




Around 100



73 (professionals and amateurs, including JPS members)

Editorial and layout



Press Meeting & Vernissage

To be held on the first day of Photokina 2012

Date and time


Tuesday, September 18, 12:00-13:00 p.m.



"IKIRU - Post-Tsunami- " Photo Exhibition Site in Hall 5.1 at Cologne Messe


Since March 2012, starting as Japan approached the first anniversary of the March 11, 2011 earthquake and tsunami, this photo exhibition has been presented in Tokyo and in Sendai in Miyagi Prefecture, one the areas most affected by the disaster. The exhibition is divided into three parts, "The Disaster," "Our Home," and "We Survive."
The first part, "The Disaster," is composed of photographs that could only have been taken by residents of the affected areas and have not previously appeared in the mass media. They are a vivid record of the terrifying scale of the tsunami.
The second part, "Our Home," is composed of photographs taken before the disaster, where visitors will glimpse the world that the survivors hope to rebuild. These photographs are more than a collection of photographs from the past. They are, in themselves, a record of facts without which the scale of the disaster cannot be understood. Many are printed from film or negatives recovered from containers swept away by the tsunami.
The third section, "We Survive," is the heart of the whole exhibition. Here we see the difficult conditions in which people have survived for the last year, as they struggled to get back on their feet and rebuild their everyday lives. This is the struggle to which the title, Ikiru points. As photographers who have intruded into their lives, taken their pictures, documented and exhibited their struggles, we hope to contribute to their success and to the larger community of which we are all part.

Tokyo Exhibition


Friday, March 2-Thursday, March 15, 2012 at the Fuji Photo Gallery Shinjuku

Sendai Exhibition


Tuesday, March 27-Sunday April 8, 2012 at the Sendai City Museum Gallery




Japan Professional Photographers Society



May 12, 1950;



Takeyoshi Tanuma



Suite 303, JCII Bldg., 25 Ichibancho, Chiyoda-ku, Tokyo 102-0082, Japan



To promote creative activities related to photography by fostering photography as hard, hosting exhibitions related to history and photographic expression, copyright education, providing recognition for technological advances and outstanding creative work, publishing books and society journals and, thereby, contributing to the development of Japanese culture.


Regular members


1,707 (as of April 2012)

Supporting members


53 companies

Honorary members